The Business Strategy in Technology is a program designed to provide training in business, marketing and other areas where individuals can support tech companies in visualizing their business perspective in North America.
Training sessions are ideal for professionals looking into career opportunities in roles such as Marketing Specialist in Technology, Customer Experience, Market Research Specialist or Business Development Professional.
As a participant, you will gain valuable work experience by volunteering with a Canadian tech company. You will also have opportunities to expand your professional network and knowledge of the tech ecosystem in Ontario.
This course provides an introductory lens into the world of digital marketing. The course focuses on developing the knowledge and skills needed to successfully work in a digital marketing environment, while also being able to complete entry level digital marketing activities.
In this course, learners get practical experience defining a digital marketing strategy including identifying customers and their behaviour and segmentation, understanding search engine optimization (SEO) and search engine marketing (SEM) strategies, and a foundation for creating digital marketing strategies.
Throughout the course, learners will apply their learning to create an integrated marketing plan.
The Salesforce for All program provides you with an introduction to the Salesforce CRM (Customer Relationship Management) platform.
This training program brings the soft skills and the Salesforce skills together and allows participants to interact with Salesforce employees throughout the entire duration of the program. The program includes hands-on workshops, soft skills training and the preparation for the Administrator Certification exam.
Upon completion of this course, you will also get to participate in a job fair, meet employers hiring for Salesforce skills, and be ready to kickstart a fulfilling career with your new in-demand skills.
The Data Analytics and Visualisation course is designed to provide a learning pathway for individuals seeking data analyst and business analytics roles.
This course will focus on more advanced business problem solving through data analysis, visualisation and business communication. Learners will leverage market leading BI platform Tableau to create interactive visualisations for key business functions and combine visualisations to create operational dashboards that can drive business insights and decisions.
The final project will introduce predictive modelling to forecast operational information in order to make recommendations against defined business priorities.