Business Development Strategies in Tech

Develop a successful business in North America’s tech sector by learning effective lead generation and growth strategies. In this rigorous course, you’ll create a business plan, conduct market research, and understand the customer experience. This course could land you a role in market research, business development, or customer success for a tech company or startup.

Start Date

Jan. 24, 2022

10 Weeks

Live + Self-Guided Learning


Course Details

Course Outline:

  • 10 weeks on online training (1 module per week)
  • 10 hours per week of assignments (self-guided) learning
  • Live Q&A sessions every week
  • Up to 2 hours of live success program session
  • Optional internships with startups
  • Participants are paired with small companies looking to grow their business in Canada
  • Participant showcase on the last week of the program to present a project to a panel of industry experts and potential hiring managers

What you'll learn:

  • Build a business plan for a technology company
  • Conduct market research
  • Design a social media marketing strategy
  • Understanding the customer experience
  • How to develop business in North America

Career Pathways

Market Research Specialist

  • Currently 8,000+ related roles in Canada
  • Conducts research on competitors for a business as well as potential customers and presents the findings of that research back to the business to help inform decision making

Business Development Representative

  • Currently 50,000+ related roles in Canada
  • Uses information gathered by market researchers to reach out potential customers and generate sales for the business
Learning Partners
  • LATAM Startups

If you are:

  • 16 years of age or older
  • Belong to an underrepresented community (i.e. Black, Indigenous or Person of Colour, 2SLGBTQ+, newcomer, etc.)
  • Located in the Greater Toronto and Hamilton Area
  • Eligible to work in Canada
  • Looking for training to land full-time employment in a tech or innovation role
Sign up to learn more as programs become available and get paired with one of Elevate Talent’s community partners.