Digital Marketing

This course provides an introductory lens into the world of digital marketing.

  • OntarioTech University
  • Talent

Start Date

Jun. 23, 2022 Sign up by Jun 5, 2022
10 Weeks
Live + Self-Guided Learning
Learn more about Digital Marketing

Elevate Talent Digital Marketing Program will give learners the confidence to understand and participate in digital marketing-focused conversations. By completing this course, learners will have the foundations to enter a digital marketing career or complement their existing professional skill sets with improved digital technology capabilities. The course focuses on developing the knowledge and skills needed to successfully work in a digital marketing environment, while also being able to complete entry-level digital marketing activities.

What You'll Learn

  • Define key customer audiences, objectives, and common social media strategies
  • Design and optimize the digital marketing mix for business objectives
  • Analyze common search engine strategies (SEO, SEM)
  • Design and develop a digital marketing strategy aligned to business needs/organizational context
  • Critically reflect on and justify the approach taken to create a digital marketing strategy

Course Outline

  • 1 hour per week of live technical training on a weekday
  • 30mins per week of live office hours with an instructor with an additional option to book 1X1 sessions
  • Up to 2 hours per week of live success program
  • 5-7 hours per week of self paced learning
  • Demo Day on the last week of the program where participants will present the project they completed in the course to a panel of industry experts and potential hiring managers
  • Students will receive an Ontario Tech TALENT verified micro-credential that the learner can display on their digital profile (e.g. LinkedIn) or on their digital resume.

Career Prospects

Digital Marketing Specialist

  • Currently 2,500+ related roles in Canada
  • Helps to drive sales for a company through digital platforms like e-commerce websites and social media. Analyzes data on how customers are engaging online to help inform marketing efforts.
  • Can work directly with a company, as a contractor or as a freelancer

Take your first step on a rewarding career path today with Elevate Talent’s Digital Marketing program