Digital Marketing
This course provides an introductory lens into the world of digital marketing.
Start Date
Jun. 23, 2022 Sign up by Jun 5, 2022
10 Weeks
Live + Self-Guided Learning
Intermediate
Learn more about Digital Marketing
Elevate Talent Digital Marketing Program will give learners the confidence to understand and participate in digital marketing-focused conversations. By completing this course, learners will have the foundations to enter a digital marketing career or complement their existing professional skill sets with improved digital technology capabilities. The course focuses on developing the knowledge and skills needed to successfully work in a digital marketing environment, while also being able to complete entry-level digital marketing activities.
What You'll Learn
- Define key customer audiences, objectives, and common social media strategies
- Design and optimize the digital marketing mix for business objectives
- Analyze common search engine strategies (SEO, SEM)
- Design and develop a digital marketing strategy aligned to business needs/organizational context
- Critically reflect on and justify the approach taken to create a digital marketing strategy
Course Outline
- 1 hour per week of live technical training on a weekday
- 30mins per week of live office hours with an instructor with an additional option to book 1X1 sessions
- Up to 2 hours per week of live success program
- 5-7 hours per week of self paced learning
- Demo Day on the last week of the program where participants will present the project they completed in the course to a panel of industry experts and potential hiring managers
- Students will receive an Ontario Tech TALENT verified micro-credential that the learner can display on their digital profile (e.g. LinkedIn) or on their digital resume.
Career Prospects
Digital Marketing Specialist
- Currently 2,500+ related roles in Canada
- Helps to drive sales for a company through digital platforms like e-commerce websites and social media. Analyzes data on how customers are engaging online to help inform marketing efforts.
- Can work directly with a company, as a contractor or as a freelancer